Tools: Building Your Personal Brand

“Your brand is what people say about you when you are not in the room,” said Ashley Freeman to women participants during the recent “Creating Your Personal Brand” virtual workshop hosted by Emory’s Goizueta Business School Evening MBA program office. Freeman is the founder of Flourishing Work LLC. Through interactive exercises, Freeman coached participants to understand the components of their brand and begin to define a personal brand statement.

“We have a brand whether we manage it or not,” Freeman explained. “If you aren’t managing your brand, it is going to be assigned to you. Ask yourself, ‘how do other people see me, and how would they describe me?’ Others’ reactions are one step to understanding your brand perception gap.”

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Pictured at right is Solopreneur Ashley Freeman.